JUnes's guest speaker will be
"Know Your Enemy"
Creating a winning brand is, at least in part, dependent on understanding your competition and then out-flanking them, not by spending more money, but by being more distinctive, more compelling and more emotionally engaging.
Kirsty will talk you through:
Identifying WHO or What you compete with
Understanding your prospects buying motives
Getting the measure of your competition
Learning about and from your competition
Knowing your own strengths
Gaining competitive advantage
Offsetting your competitors advantages
Conducting a competitor analysis
Book in now for what will be an informative talk coupled with some great business networking